How Content & Social Media Improves Your Reputation

Online Content and Social Media interaction are key factors in improving your online reputation. Online content can spread your search engine results into multiple pages. This level of social proof can further enhance your reputation. Social Media and Online Content provides necessary connections between your brand and your customer.

Online Content

The more content you publish, the easier it is to find you. You must, however, ensure that the content you publish is meaningful, helpful, relevant, professional, and thought-provoking. These posts will establish you as a leader in your field, and build social proof: something necessary to maintaining a high level in your online reputation. Please note that content isn’t only writing-related. You can provide videos, printable downloads, ebooks, and more.

Consider guest posts (or videos) on high traffic sites related to your brand to boost your positive reputation even higher. When you guest post, make sure the content you provide is relevant to their audience and yours.

A well-rounded digital content strategy involves consistent publishing of quality blog posts, videos, press releases, infographics, and downloadable content.

Social Media

Take control of your brand’s social media platforms and monitor them closely. You don’t want someone else to mimic your company or create false information. Your online reputation will suffer for it. Find your company name on each major social media site to ensure no one else can take it. In addition, do a search to ensure no one else has set up another account related to your brand or business.

Choose your platforms. You don’t have to use every site, but decide where you should invest the most amount of your time. Link all of your social media platforms together so that followers of different social media sites can find you elsewhere. Always link to your business site.

Be active. Post frequently, comment when and where appropriate, and always demonstrate your appreciation for customer and client-related comments. Remember that negative comments can be used to show your concern for the consumer’s problems. If you respond well, don’t argue (it works against your reputation when you do so), show concern while being willing to correct any problems, stay unemotional and offer to take the conversation offline and you’ll find you look professional. Don’t think about the single customer who complained.  I see too many business owners and staff spend a lot of unnecessary time and energy worrying about this.  Think about the hundreds and thousands of lurkers who see the exchange and base their opinions on how you handle it.  We specialize in burying negative content so if you have a issues like this, we are here for you.

Be careful about over-promoting your brand. You want a nice combination of quality shared content and personal brand promotion. Respond to every positive comment with a “thank you” rather than an attempted upsell, That turns potential customers and clients away from your content.

In both online content and social media interaction, it’s imperative that you pay attention to what your customers are saying. Brand loyalty and trust are key factors in a solid online reputation. How you manage their concerns will go a long way toward forwarding the positive aspects of your business. The more places you deliver quality, engaging content, the greater your reputation will become. 

Tamela Cantor