10 Strategies to Optimize Reviews for your Business
Reviews have proven to be an effective marketing strategy for local practices and small businesses, yet so many businesses struggle with turning positive transactions into positive feedback. As a business owner, your amazing customer service should be complimented by a great review. When handled strategically, these reviews lead to a dramatic increase in website traffic and business sales. Here are 10 effective strategies to grow your review content.
Create More Review Profiles
Identify the best platforms within your industry and make sure that your clients are easily led to these platforms. After a successful business transaction, it’s important to hone in on the customer’s platform knowledge and ask them if they can leave your business a good review. These review profiles carry a significant amount of weight in Google’s ranking algorithm and they will bring more traffic to your website.
Rephrase “The Ask”
How you ask is almost as important as “the ask” itself. Did you know that the way you initiate the request for a review has just as much impact as how you end your request? Make sure that your checkout interaction truly comes from a place of improvement. Chances are, your business had great service and your customer will be happy to praise those services.
Timing is Everything
Research has shown that the best time to ask for a review is promptly after a conversion or transaction. You’re fresh and clear in the customer’s mind, your services were nothing short of exceptional, and the customer is happy to reciprocate the good experience.
Embed Reviews on your Website
This strategy is particularly effective on your sales and confirmation pages. The customer is assured through the dozens of positive reviews they see displayed on your website upon confirmation.
Share Positive Reviews on Social Media
Social media is self-promotion but it’s even more effective when you let your customers do the promoting for you. Sharing positive reviews is a great way to keep your followers informed that your business is alive and well. They may even go as far as tagging one of their friends they believe can benefit from your services! The referral process at it’s best!
Automate your Review Processes
From the checkout desk to a follow-up receipt, there are so many places your customers can be targeted for reviews. These are non-aggressive and they let your happy customer know that you care about providing a great experience.
Go Beyond the Call of Service
If there is an opportunity to really “Wow” your customers in a transaction, do it! Make sure you go above-and-beyond to have your service standout as the highlight of their day. You are looking for ways to genuinely show your customers that you care about their relationship. Genuine is the key word. A thank-you card or follow-up email can really make a great impression on your business.
Your employees are key to a functional, thriving business. Implementing a system that rewards employees for garnering feedback can leave both customer and employee feeling great about their experience.
“Review Redemption” is Possible
People aren’t perfect and neither are businesses. We all make mistakes. Sometimes they are simple misunderstandings that turn into negative reviews. Respond and make sure you are valuing them as individuals. There is nothing worse than an automated response to a negative review. Take the review to heart and show that you would like to make things right. Responding in an empathetic manner may even change their mind about your business.
Make your Customer Feel Special
Customers are more willing to write reviews if they feel they are a part of something special in your business. “I’m reaching out to our customers that have been a part of our business for the last 5-years” or “It’s your 1-year anniversary since signing on with our business and we would love to hear your feedback on our services.'' This kind of approach starts with genuine sincerity and ends with an abundance of gratitude. If you’re adequately thankful for their business, they are likely to take the time to leave a positive response.
Deluge Digital Marketing has one of the best review services on the web. Our clients have seen exponential results through our services. Interested in learning about how we can connect your business to effective digital content? Book a consultation today and we can show you how we work!