Website Matters: 5 Essentials to Digital Marketing Success
Every business needs a good website, but where do you start? Some business owners try to figure this all out on their own and fall short because of the overwhelming amount of data involved in executing a successful digital marketing strategy. We decided to sum up the top five essentials to digital marketing success.
Intuitive Layout on All Devices
The internet has changed dramatically over the years. With this change, people are accessing websites through a multitude of devices. To make things even more complicated, these devices run on a handful of operating systems. It’s crucial to make sure your website is easy to navigate for every user experience. A lagging website or poorly designed layout could bounce your prospect straight to your competitor.
About Us: The Human Side of Your Business
Your “About Us” page is the first place a new prospect will click when researching your business. Take advantage of this page to bring personality and tell a story. We know your business goes deeper than its services. You and your team are the key to unlocking this experience. Let the personalities shine!
Consistency, Consistency, Consistency
Maybe you have a great looking website. Maybe you signed up for social media platforms to help lead more people to your business. The journey does not stop here. Update your blog with content your customers/patients DO actually want to read. Grow a following by giving expert advice beyond your website. Look for message boards related to your industry, answer local questions on good industry practices and put yourself in the shoes of your customer/patient. Position yourself to be a reliable source of content beyond the office doors.
What others say about your practice has enormous influence on your existing customers/patients and prospective new ones. Make sure you are pushing reviews on your website, social media platforms, and your Google listing. This comprehensive approach to review content will help you rank higher in search engines and be a huge factor in gaining new business.
Each of your pages serves a purpose: to inform. What do people want information on and what’s the next step to taking action on that research? Do they already know they want to book an appointment? Great! Put a clear CTA (call-to-action) button at the top of your homepage so no time is wasted from the website to the office. The more quickly you can progress from learning to action, the more effective your marketing will be.
Now our turn. Interested in learning how we can connect your business to digital marketing success? Schedule a complimentary consultation with our Deluge Wonderteam and see how we can grow your practice into the best option in town!