Deluge Digital Marketing

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Psychology and Social Media

Working in Digital Marketing, we find a lot of our clients more closely link our expertise with sales and ROI. They believe that marketing is a means to increasing sales. They’re right. As content marketers, we look to increase the overall visibility of our clients. However, quantitative information only goes so far. Our biggest objective is translating quantitative information into qualitative copy.

How clients and prospects interact with a Brand is becoming increasingly collaborative. Managing multiple accounts for various industries, we end up being the voice that addresses client (and prospect) feedback. We seek authenticity within our role because each user needs to be addressed as an individual. The following list is something we have applied to our branding model for ourselves and the businesses we represent:


  1. Transparency: Digital marketing is not perfect. We are a team of digital marketers on the other end analyzing numbers, pulling data, and building relationships. From weekly client meetings to addressing customer feedback, there are a lot of feelings that we need to address (including our own team’s). Online engagement is only part of the picture; there is content that our clients are accountable for because collaboration works two ways.

  2. The Halo Effect: Building off of the last point, we try and steer away from getty images as much as possible when creating new content. What we’ve found is that prospects seek to know your actual business. This means staying away from blatant stock images. Currently, users have a bigger Bull-sh!t B.S. Meter than ever before. Therefore, the transparency of your content directly affects how much trust you have with your audience.

  3. Reciprocity: The idea behind this is simple, yet powerful. If someone does something good for you, you return the gesture. If our clients are helpful in getting us the information we need to generate content, we will go a step beyond the contract and give them extra marketing resources. We utilize reciprocation in social media campaigns, email marketing, and as a focal point for generating reviews on Google My Business.

  4. Color Matters: Colors affect behavior. This is why it’s so crucial to remain consistent within branding and be mindful of the graphics and content you are publishing. We need to consider how color affects the tone and voice of every client we work with. We highly advise those of you who use social media to color code every post to match your brand. Check the list below for some key examples.


  • Yellow: optimism and youth

  • Red: sense of urgency

  • Blue: trust and security

  • Green: wealth and relaxation

  • Orange: aggressive

  • Pink: romantic

  • Black: powerful

  • Purple: calm

5. Why people Share: There was a study conducted by the New York Times that examined the Psychology behind online sharing. They found five primary motivators for online sharing with a general conclusion that people are motivated to share based on their relationships with their online network. In essence, we need to focus on creating and sharing content that will enhance their relationship with their online network.


5 key motivators of online sharing are:

  • They wanted to better the lives of others.

  • They wanted the content to reflect their online identity.

  • They are looking to grow or nourish their relationships

  • They share because they like the feeling of having others comment or engage in it.

  • They want to spread the word about something they believe in.

Source: Buffer App


Indexing: Stepping Stones of SEO

When it comes to running a client’s SEO analysis; we start with indexing. Indexing ensures that your website pages are being read by Google, Bing, and other key databases. Indexing is the first step to take in an SEO crawl with clients as it shows that the page we’re looking at is able to be picked up by search engines.

Whats up with it?

At a core-level; search engines read pages and treat each page individually. In other words, every page counts towards your overall ranking. You can actually look up how your site is being indexed here. Entering the site code txt beforehand will specify that page beyond its visibility to Google. When you specify and target a domain in the search query, the pages that show up are ones that have been indexed. Therefore, it needs to examined as a crucial point of reference during an SEO analysis.

What happens when a page is not indexed?

If your site is not being indexed, the most common culprit is a meta-tag misuse within the coding, or you have disallowed robot.txt files to scan this data. Meta-tags and robot.txt  files instruct the search engine indexing bots on how to process your site’s information. Meta-tags help guide these bots through the pages individually and robot.txts scan the site as a whole.

Bottom Line

Your site has to be indexed in order to be ranked. Search engines need to be able to find and read your content in order to index. Google has very specific instructions on how your indexing is coded here. Prioritize the indexability of your content as you add onto your website.  Remember, the bottom line in SEO: Happy Robots, Happy People, Happy Business!

Source: https://searchengineland.com/the-first-steps-of-your-seo-audit-indexing-issues-296853

On the Rise

It’s well known that marketing automation is the way of the future. Given the dramatic increase in online commerce and Google searches; it’s apparent that digital marketing can benefit your organization by:

  • Increasing your sales efficiency.

  • Enhancing the ability to generate qualified leads.

  • Developing a multi-channel prospect on behavior.

  • Aligning your sales and marketing goals.

  • Improving your sales processes and offering specific ROI insight.

A new study from the manifest revealed that 99% of businesses will increase their investment in at least one digital marketing channel in the next year. Social media and Website improvements are performing much better than the traditional marketing methods. These are easy investments that yield profitable results. Analytics are measured beyond a messages initial output; Conversion rates are measurable within these methods. Therefore, businesses are able to see the process all the way through a completed transaction.


Are you improving your marketing strategy? Are you developing a plan that holds your business accountable to increasing its sales? As an operations manager I’ve had proposals go flat because the business owner claims, “We have too much business already”. There is no such thing as too much business. Your management processes should help you handle these prospects. At Deluge; we help align your sales goals with a marketing strategy that delivers tangible results. Digital marketing is a high-yield investment that helps you gain traction against local competitors and promotes your business information in multiple ways.

Source: Newswire


Key Benefits of Partnering with an Outside Digital Agency

Hiring a digital agency to handle your online marketing is a time and money saver, but this doesn’t necessarily mean that you should be completely hands-off with your strategy. We’ve found that the best marketing hold accountability on both our agency and the business we’re working with. Working in tandem provides objectivity when planning a strategy and can also be the most effective way to optimize your marketing budget. We created a quick list of reasons why hiring an agency should be in your best interest.

A Broader Skill Set

Partnering with a digital agency gives you access to a team that has a variety of skill-sets. Chances are that each team member specializes in a certain area of digital marketing so you have access to these experts as a resource moving forward. It is extremely cost effective when you look at how much it would cost to hire an SEO, Social Media, and Branding Director as in-house employees.

Cost

It is extremely cost effective when you look at how much it would cost to hire an SEO, Social Media, and Branding Director as in-house employees. Total costs can vary based on the size of your business. The fact is that every successful business invests a portion of their earnings into their marketing budget. Are you utilizing this budget where it matters?

Productivity

When You partner with an agency; 100% of your money goes towards their production of deliverables. You don’t waste time aimlessly trying to figure out your strategy on your own, spending the energy it takes to hire in-house, or having to cover more benefits, PTO, ongoing education, ect. You are paying for a service that’s efficient and refined.

 

Source: https://seekbrevity.com/digital-marketing-agency-in-house-hybrid/

Need for Speed

In the latest SEO updates; Google has favored websites that have a quicker load-time than its competitors. Breaking down each pages contents into its algorithm; Google ranks sites with optimized content considerably higher than outdated websites. Issues at hand include Lose redirects, lagging server response times, and unoptimized images. Using Accelerated Mobile Pages (AMP) increase user-engagement and overall site performance.

 

Google holds user-experience as a top priority within its service objectives:

 

In addition to these tools for measuring UX; Your sites security and hosting settings play a big roll in your SERP rankings. Do not let a poorly designed website hinder your digital outreach. At Deluge Digital Marketing, we make sure your site is optimized to the fullest extent. We additionally identify a content strategy that keeps your pages active and boosts your user-engagement.

Source: Jamie Pitman

Power to your Pages

Power to your Pages

 

The web is growing rapidly; there are 1.8 million pages added every day. Web-crawlers scan these pages constantly. These bots scan new pages for keywords, content, and overall relevancy. According to AHREFS Traffic Study, only 5.7% of web pages gets ranked in the top 10 search results of Google. In other words; roughly 90% of websites get zero traffic from Google.

 

Two common factors that can greatly increase your relevancy:

  1. Backlinks- Backlinks significantly help your website rank higher in Google.

  2. Targeting relevant information and content-People can’t search for things they’re unaware of; you need to publish pages about topics that are trending within your industry.

Bottom line: Link-building your blog content and proper keyword research will greatly impact your SERP status and Google rankings.

How to Set Up a Business Page on Yelp and Google!

For most business owners, reviews are a sore subject. It feels like everyone has a story of that nightmare client. Collective groans aside, reviews are important to new clients!

So what’s the first step to getting online reviews?

Depending on the industry, certain platforms will be more important than others. Websites like Yelp, Google, Zocdoc and others provide tools for business owners once they have claimed their pages. To start you off, here’s a step by step guide to listing your business on Yelp and Google.

 
 

Yelp:
 

Step 1: Claim your business page 

Step 2: Add company information such as address, phone number, and your website.

(If you don’t have a website, feel free to contact us for a consultation. Adding recognizable photos such as your company logo will make it easier for customers to find your page.

Step 3: Make sure you respond to your reviewers!

When customers leave reviews, positive or negative, make sure you respond politely using your business account. Displaying your amazing customer service skills online will make your customers feel safe!

 

(Via- Yelp Support)

 

 
(Via-  Google Help )
 

Google:

To Start, Sign up to “Google My Business”

Follow these steps to sign up:

  1. Go to google.com/business and click Start now at the top right corner of the page.
  2. Sign in to your Google account, or create one if you don’t already use Google services.
  3. You’ll see a map of your country with a form at the top left. Enter your business name in the first field.
  4. As you type, suggestions for possible matches will appear. If you see your business, select it from the suggestions.
  5. Complete the rest of the fields with your business information, then click Continue. You may see a potential matching business suggested to you. If this is your business, click it. If it’s not your business, click "Keep the information I entered."
  6. You'll see the option to confirm that you're authorized to manage the business. If you are, check the box, then click Continue. If you aren’t authorized to manage the business, find the person in your organization who is, then continue signing up.

Now that you've finished that, Navigate to Google My Business

  1. Search for your business using its name and address.
  2. Brands, organizations, or artists should follow these steps.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. If you don’t see your business listed in the menu, click No, these are not my businesses or I’ve correctly entered the business. You’ll then be prompted to enter some details for your business. Make sure you enter an accurate, complete street address, and a phone number which reaches your business directly.
  5. Click Submit.

(via – Google Help)

and viola! You're all set up!