Your Social Media channels are an integral part of how people familiarize themselves with your business. Establishing an immediate connection online will usually result in a booked appointment. Running a successful practice takes a lot of organization so it’s important to identify smart marketing strategies that can bolster your online presence. A little bit of discipline in your digital marketing strategy goes a long way. Here are 3 steps to help grow your outreach.
Make it easy for people to read and write reviews. The most prominent online review platforms will advocate your awesome practice. Consolidate duplicate accounts, make sure to update your business information on each of these platforms on a monthly basis, and connect your patients to each platform so that their feedback does not go unnoticed.
Learn How to Target Great Reviews
Set your team up before the doors open and think about who is coming in. Identify one or two patients who love your practice and would be happy to leave you a review. Make specific assignments as to which team member should ask for this feedback and have them report how it went.
Nobody likes being bombarded by emails they weren’t expecting. Review requests are fine, but the patient needs to know that the request is coming. Your transparency shows sincerity and accountability. Let patients know how much you rely on reviews to improve your services. It’s worth noting that if you are not asking for reviews, chances are you’ll only get one after a bad experience.
Deluge Digital Marketing has the on of the best review software in the business. We customize the software to suit your practice’s needs. Messaging, method of contact, identifying the best review platforms, and making sure your content gets posted appropriately are all factors we customize to suit each of our clients. Learn more about our reviews services here. Book an appointment today and see how we can help your practice thrive!