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Review Study: How many Reviews do Local Businesses Need?

Its official, reviews are becoming ever-more relevant to online search rankings. We know from the source that Google values trustworthy Businesses. They evaluate this trust through frequency of content and positive ratings for a business. A recent study wanted to assess how local businesses are using Google Reviews and provide a benchmark to help compare your business with others in your industry.

The report anonymously explored over 93,000 local businesses across 26 different industries to uncover:

  • Which industries are leading the way in using Google reviews (and who’s trailing behind)

  • How many reviews businesses in each industry have

  • The average star rating for businesses in each industry

  • If star ratings and number of reviews correlate with local rankings

  • Which star ratings are most common in each Google local ranking position


The study found that bars, restaurants, and hotels are the most reviewed industries in the country. 74% of local businesses have at least one review. Accountants were the least reviewed industry.


Local Stores have been utilizing Google Beacons to help process high volume customer traffic and transmit this information back to Google. An interesting finding in these industry results is that users rarely have the need to seek financial consultation compared to how often they need to visit their favorite restaurant or bar. We also will notice that the traffic that comes through restaurants and bars is much more anonymous than niche specific services like accountants and paralegal.

Generating trust is a huge concern with consumer research. This study noted that trustworthy businesses are those that have accumulated at least 34 reviews on GMB. Ranking position is also a major concern for local businesses. Businesses that rank in the top 3 Search Engine Results have at least 47 reviews. In conclusion, It is important to set review goals for your business so that you are at active in your industry. Reviews and ratings are a key evaluator of your business.


Facebook Rolls out “Recommendation” Ratings 

What Does This Change Mean?

Facebook has recently changed how they drive their users using “Recommendations” instead of their “Star-Rating” System. No longer can someone who may feel lukewarm about a business give a star rating of a “3”. This new rating system measures the experience as either “Good” or “Bad”.

This change requires businesses to take more care in reading the content of the reviewer.  While responding to reviews is critical, we are careful in doing so. You can read about this here.   In the meantime, take time to thank those who compliment you first, then if you feel the need to respond to a negative recommendation, remember you are truly talking to the public so keep it short and classy. Asking how you may have been better able to handle the situation could go a long way to those who are reading the review and the response. Sending them a direct contact number also alleviates this situation. They had a bad experience and they want to voice it publicly. Now you, as a business owner, want to confront the issue and amend the situation.

How does this look to the user?

On The Upside...

Facebook is helping businesses flag and potentially remove fake reviews. Facebook will allow a more in-depth and powerful way for businesses to get fake reviews removed from their page. According to BrightLocal, a FB review is prone to removal if:

-The Recommendation is not Relevant

-Its an Unfair Recommendation

-Contains Nudity

-Violence

-Harassment

-Suicide or self-injury

-Spam

-Contains Hate Speech

 

What have your experiences been with online reviews? We would love to hear from you! To connect with us:

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Want a copy of our free eBook Secrets To Reputation Marketing CLICK HERE!:

 

*source https://www.brightlocal.com/2018/08/22/facebook-switching-reviews-to-recommendations/

How to Set Up a Business Page on Yelp and Google!

For most business owners, reviews are a sore subject. It feels like everyone has a story of that nightmare client. Collective groans aside, reviews are important to new clients!

So what’s the first step to getting online reviews?

Depending on the industry, certain platforms will be more important than others. Websites like Yelp, Google, Zocdoc and others provide tools for business owners once they have claimed their pages. To start you off, here’s a step by step guide to listing your business on Yelp and Google.

 
 

Yelp:
 

Step 1: Claim your business page 

Step 2: Add company information such as address, phone number, and your website.

(If you don’t have a website, feel free to contact us for a consultation. Adding recognizable photos such as your company logo will make it easier for customers to find your page.

Step 3: Make sure you respond to your reviewers!

When customers leave reviews, positive or negative, make sure you respond politely using your business account. Displaying your amazing customer service skills online will make your customers feel safe!

 

(Via- Yelp Support)

 

 
(Via-  Google Help )
 

Google:

To Start, Sign up to “Google My Business”

Follow these steps to sign up:

  1. Go to google.com/business and click Start now at the top right corner of the page.
  2. Sign in to your Google account, or create one if you don’t already use Google services.
  3. You’ll see a map of your country with a form at the top left. Enter your business name in the first field.
  4. As you type, suggestions for possible matches will appear. If you see your business, select it from the suggestions.
  5. Complete the rest of the fields with your business information, then click Continue. You may see a potential matching business suggested to you. If this is your business, click it. If it’s not your business, click "Keep the information I entered."
  6. You'll see the option to confirm that you're authorized to manage the business. If you are, check the box, then click Continue. If you aren’t authorized to manage the business, find the person in your organization who is, then continue signing up.

Now that you've finished that, Navigate to Google My Business

  1. Search for your business using its name and address.
  2. Brands, organizations, or artists should follow these steps.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. If you don’t see your business listed in the menu, click No, these are not my businesses or I’ve correctly entered the business. You’ll then be prompted to enter some details for your business. Make sure you enter an accurate, complete street address, and a phone number which reaches your business directly.
  5. Click Submit.

(via – Google Help)

and viola! You're all set up!