Facebook Rolls out “Recommendation” Ratings
What Does This Change Mean?
Facebook has recently changed how they drive their users using “Recommendations” instead of their “Star-Rating” System. No longer can someone who may feel lukewarm about a business give a star rating of a “3”. This new rating system measures the experience as either “Good” or “Bad”.
This change requires businesses to take more care in reading the content of the reviewer. While responding to reviews is critical, we are careful in doing so. You can read about this here. In the meantime, take time to thank those who compliment you first, then if you feel the need to respond to a negative recommendation, remember you are truly talking to the public so keep it short and classy. Asking how you may have been better able to handle the situation could go a long way to those who are reading the review and the response. Sending them a direct contact number also alleviates this situation. They had a bad experience and they want to voice it publicly. Now you, as a business owner, want to confront the issue and amend the situation.
How does this look to the user?
On The Upside...
Facebook is helping businesses flag and potentially remove fake reviews. Facebook will allow a more in-depth and powerful way for businesses to get fake reviews removed from their page. According to BrightLocal, a FB review is prone to removal if:
-The Recommendation is not Relevant
-Its an Unfair Recommendation
-Suicide or self-injury
-Contains Hate Speech
What have your experiences been with online reviews? We would love to hear from you! To connect with us:
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