Indexing: Stepping Stones of SEO
When it comes to running a client’s SEO analysis; we start with indexing. Indexing ensures that your website pages are being read by Google, Bing, and other key databases. Indexing is the first step to take in an SEO crawl with clients as it shows that the page we’re looking at is able to be picked up by search engines.
Whats up with it?
At a core-level; search engines read pages and treat each page individually. In other words, every page counts towards your overall ranking. You can actually look up how your site is being indexed here. Entering the site code txt beforehand will specify that page beyond its visibility to Google. When you specify and target a domain in the search query, the pages that show up are ones that have been indexed. Therefore, it needs to examined as a crucial point of reference during an SEO analysis.
What happens when a page is not indexed?
If your site is not being indexed, the most common culprit is a meta-tag misuse within the coding, or you have disallowed robot.txt files to scan this data. Meta-tags and robot.txt files instruct the search engine indexing bots on how to process your site’s information. Meta-tags help guide these bots through the pages individually and robot.txts scan the site as a whole.
Your site has to be indexed in order to be ranked. Search engines need to be able to find and read your content in order to index. Google has very specific instructions on how your indexing is coded here. Prioritize the indexability of your content as you add onto your website. Remember, the bottom line in SEO: Happy Robots, Happy People, Happy Business!