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3 Easy Steps to Growing your Practice through Reviews

Your Social Media channels are an integral part of how people familiarize themselves with your business. Establishing an immediate connection online will usually result in a booked appointment. Running a successful practice takes a lot of organization so it’s important to identify smart marketing strategies that can bolster your online presence. A little bit of discipline in your digital marketing strategy goes a long way. Here are 3 steps to help grow your outreach.

Patient Reviews

Make it easy for people to read and write reviews. The most prominent online review platforms will advocate your awesome practice. Consolidate duplicate accounts, make sure to update your business information on each of these platforms on a monthly basis, and connect your patients to each platform so that their feedback does not go unnoticed.

Learn How to Target Great Reviews

Set your team up before the doors open and think about who is coming in. Identify one or two patients who love your practice and would be happy to leave you a review. Make specific assignments as to which team member should ask for this feedback and have them report how it went.

Be Transparent

Nobody likes being bombarded by emails they weren’t expecting. Review requests are fine, but the patient needs to know that the request is coming. Your transparency shows sincerity and accountability. Let patients know how much you rely on reviews to improve your services. It’s worth noting that if you are not asking for reviews, chances are you’ll only get one after a bad experience.

Deluge Digital Marketing has the on of the best review software in the business. We customize the software to suit your practice’s needs. Messaging, method of contact, identifying the best review platforms, and making sure your content gets posted appropriately are all factors we customize to suit each of our clients. Learn more about our reviews services here. Book an appointment today and see how we can help your practice thrive!


Google Updates Service Area Options

Service Area Business (SAB) establishment has been a growing pain for Google Maps users and local businesses. Businesses without physical locations were disfavored by the algorithm as opposed to brick and mortar local businesses. In an effort to ease this pain, Google has introduced a new sign-up flow for SAB’s.

A Brief History:

Google’s local pack algorithm has three key factors for ranking local businesses:

Relevance (Are you a Dentist?)

Prominence (Are you a notable Dentist?)

Proximity (Is your physical location near the searcher?)

With this trimodal factoring system, SAB’s outside of the area are at an immediate disadvantage with regard to proximity. They will have to overcompensate in prominence to outrank competitors who are in the searcher’s area by relying on links, reviews, and other authority factors. So what can SAB’s do to increase their online visibility?

1. Double-down on SEO content strategy.

Let's face it, you are not going to get noticed by bots unless you really PURSUE content within your desired area. This means link-building to your location pages and targeting reviews that specifically mention the areas that you want to show up in.

2. Make sure your SEO Basics align with your targeted service area.

Does your website contain strong landing pages for each city you serve? Are these pages populated with relevant content? The more content you have that is location-specific, the more likely you will be favored in local packs.

3. Reviews in target service areas matter.

Doing business in your targeted service area is best documented with review content. User reviews are one of the most trustworthy forms of content by local bots. Check out our review system for more information on how we can help boost your local feedback.

4. Multi-location maps are important.

If you serve multiple area, it’s beneficial to have a store locator on your website. According to SEJ, even points of reference with a phone contact listed will help bots rank your service areas. Any geo-tagging reference points that Google can crawl will benefit your business.

In Conclusion, time will tell if this update has any effect on SAB’s. This could improve visibility for businesses that may not have a hard location in a big city, but seek to increase their online visibility.


Source: SEO Land


Review Study: How many Reviews do Local Businesses Need?

Its official, reviews are becoming ever-more relevant to online search rankings. We know from the source that Google values trustworthy Businesses. They evaluate this trust through frequency of content and positive ratings for a business. A recent study wanted to assess how local businesses are using Google Reviews and provide a benchmark to help compare your business with others in your industry.

The report anonymously explored over 93,000 local businesses across 26 different industries to uncover:

  • Which industries are leading the way in using Google reviews (and who’s trailing behind)

  • How many reviews businesses in each industry have

  • The average star rating for businesses in each industry

  • If star ratings and number of reviews correlate with local rankings

  • Which star ratings are most common in each Google local ranking position


The study found that bars, restaurants, and hotels are the most reviewed industries in the country. 74% of local businesses have at least one review. Accountants were the least reviewed industry.


Local Stores have been utilizing Google Beacons to help process high volume customer traffic and transmit this information back to Google. An interesting finding in these industry results is that users rarely have the need to seek financial consultation compared to how often they need to visit their favorite restaurant or bar. We also will notice that the traffic that comes through restaurants and bars is much more anonymous than niche specific services like accountants and paralegal.

Generating trust is a huge concern with consumer research. This study noted that trustworthy businesses are those that have accumulated at least 34 reviews on GMB. Ranking position is also a major concern for local businesses. Businesses that rank in the top 3 Search Engine Results have at least 47 reviews. In conclusion, It is important to set review goals for your business so that you are at active in your industry. Reviews and ratings are a key evaluator of your business.


Indexing: Stepping Stones of SEO

When it comes to running a client’s SEO analysis; we start with indexing. Indexing ensures that your website pages are being read by Google, Bing, and other key databases. Indexing is the first step to take in an SEO crawl with clients as it shows that the page we’re looking at is able to be picked up by search engines.

Whats up with it?

At a core-level; search engines read pages and treat each page individually. In other words, every page counts towards your overall ranking. You can actually look up how your site is being indexed here. Entering the site code txt beforehand will specify that page beyond its visibility to Google. When you specify and target a domain in the search query, the pages that show up are ones that have been indexed. Therefore, it needs to examined as a crucial point of reference during an SEO analysis.

What happens when a page is not indexed?

If your site is not being indexed, the most common culprit is a meta-tag misuse within the coding, or you have disallowed robot.txt files to scan this data. Meta-tags and robot.txt  files instruct the search engine indexing bots on how to process your site’s information. Meta-tags help guide these bots through the pages individually and robot.txts scan the site as a whole.

Bottom Line

Your site has to be indexed in order to be ranked. Search engines need to be able to find and read your content in order to index. Google has very specific instructions on how your indexing is coded here. Prioritize the indexability of your content as you add onto your website.  Remember, the bottom line in SEO: Happy Robots, Happy People, Happy Business!

Source: https://searchengineland.com/the-first-steps-of-your-seo-audit-indexing-issues-296853

On the Rise

It’s well known that marketing automation is the way of the future. Given the dramatic increase in online commerce and Google searches; it’s apparent that digital marketing can benefit your organization by:

  • Increasing your sales efficiency.

  • Enhancing the ability to generate qualified leads.

  • Developing a multi-channel prospect on behavior.

  • Aligning your sales and marketing goals.

  • Improving your sales processes and offering specific ROI insight.

A new study from the manifest revealed that 99% of businesses will increase their investment in at least one digital marketing channel in the next year. Social media and Website improvements are performing much better than the traditional marketing methods. These are easy investments that yield profitable results. Analytics are measured beyond a messages initial output; Conversion rates are measurable within these methods. Therefore, businesses are able to see the process all the way through a completed transaction.


Are you improving your marketing strategy? Are you developing a plan that holds your business accountable to increasing its sales? As an operations manager I’ve had proposals go flat because the business owner claims, “We have too much business already”. There is no such thing as too much business. Your management processes should help you handle these prospects. At Deluge; we help align your sales goals with a marketing strategy that delivers tangible results. Digital marketing is a high-yield investment that helps you gain traction against local competitors and promotes your business information in multiple ways.

Source: Newswire


Facebook Rolls out “Recommendation” Ratings 

What Does This Change Mean?

Facebook has recently changed how they drive their users using “Recommendations” instead of their “Star-Rating” System. No longer can someone who may feel lukewarm about a business give a star rating of a “3”. This new rating system measures the experience as either “Good” or “Bad”.

This change requires businesses to take more care in reading the content of the reviewer.  While responding to reviews is critical, we are careful in doing so. You can read about this here.   In the meantime, take time to thank those who compliment you first, then if you feel the need to respond to a negative recommendation, remember you are truly talking to the public so keep it short and classy. Asking how you may have been better able to handle the situation could go a long way to those who are reading the review and the response. Sending them a direct contact number also alleviates this situation. They had a bad experience and they want to voice it publicly. Now you, as a business owner, want to confront the issue and amend the situation.

How does this look to the user?

On The Upside...

Facebook is helping businesses flag and potentially remove fake reviews. Facebook will allow a more in-depth and powerful way for businesses to get fake reviews removed from their page. According to BrightLocal, a FB review is prone to removal if:

-The Recommendation is not Relevant

-Its an Unfair Recommendation

-Contains Nudity

-Violence

-Harassment

-Suicide or self-injury

-Spam

-Contains Hate Speech

 

What have your experiences been with online reviews? We would love to hear from you! To connect with us:

FB Twitter & LinkedIn

Want a copy of our free eBook Secrets To Reputation Marketing CLICK HERE!:

 

*source https://www.brightlocal.com/2018/08/22/facebook-switching-reviews-to-recommendations/

Need for Speed

In the latest SEO updates; Google has favored websites that have a quicker load-time than its competitors. Breaking down each pages contents into its algorithm; Google ranks sites with optimized content considerably higher than outdated websites. Issues at hand include Lose redirects, lagging server response times, and unoptimized images. Using Accelerated Mobile Pages (AMP) increase user-engagement and overall site performance.

 

Google holds user-experience as a top priority within its service objectives:

 

In addition to these tools for measuring UX; Your sites security and hosting settings play a big roll in your SERP rankings. Do not let a poorly designed website hinder your digital outreach. At Deluge Digital Marketing, we make sure your site is optimized to the fullest extent. We additionally identify a content strategy that keeps your pages active and boosts your user-engagement.

Source: Jamie Pitman

Power to your Pages

Power to your Pages

 

The web is growing rapidly; there are 1.8 million pages added every day. Web-crawlers scan these pages constantly. These bots scan new pages for keywords, content, and overall relevancy. According to AHREFS Traffic Study, only 5.7% of web pages gets ranked in the top 10 search results of Google. In other words; roughly 90% of websites get zero traffic from Google.

 

Two common factors that can greatly increase your relevancy:

  1. Backlinks- Backlinks significantly help your website rank higher in Google.

  2. Targeting relevant information and content-People can’t search for things they’re unaware of; you need to publish pages about topics that are trending within your industry.

Bottom line: Link-building your blog content and proper keyword research will greatly impact your SERP status and Google rankings.