Deluge Digital Marketing

Blog

Posts tagged Free advertising
Healthcare Marketing, the Natural Way

Healthcare marketing is often part science and part art. Your patients don't want to feel like you're up-selling them. They want to feel cared for! By applying proven strategies and creatively connecting with a target audience, you can appeal to new patients and maintain your relationships with current ones. Below is a round-up of tactics that are effective for doctor's offices:

  1. The Power of PPC
    Pay-Per-Click (PPC) is an intelligent form of online advertising for several reasons. Prospective clients frequently begin their search for health information and local providers through online searches via Google, Bing, Yahoo!, etc... You can use this bid on key words that are associated with your services, narrowing down your scope to reach a target audience. PPC is very effective for sales driven campaigns as you only pay for visitors who search for your product or service, look at your ad, and visit your website.
     
  2. Video Versatility
    Video is one of the most effective forms of communication for the healthcare industry. To this day, people are still perplexed by everyday medical situations and they constantly search the web for information about what they see or what they have. However, often times, the more information people find, the more confused they get. Short videos act as a visual aid for sharing information, making it easier for patients to understand the issues they are curious about. Furthermore, video education has proven to be the direction user engagement is heading towards as long as they are informative and snackable (We usually recommend a vid duration of 2 minutes or less, 5 min at most).
     

  3. Blogging/Newsletters
    Blogging has been proven to be incredibly effective in building brand awareness, retaining clients/patients and acquiring new patients! Why? A blog and accompanying email newsletter show your patients that your clinic is knowledgable and up-to date on current issues. A lot of our clients ask us about how to properly execute email marketing. As we've discussed in previous posts, email marketing is ineffective UNLESS you're providing your clients with reliable, customized, interesting content. When used properly together, blogging and email newsletters can be quite successful. 
     

We know marketing efforts can be intimidating to start. That's why we guide our clients through this process and even go as far as creating content for them! Our best piece of advice is to just start creating! You can't get better at something without practice. As medical professionals, you have unique knowledge, and your patients want to learn from you!

 

Increase Your Reach with Google Posts!

Are you using the Google My Business (GMB) platform for your business? Google My Business just rolled out Google Posts for small businesses. Google Posts allow businesses to create posts under their business listing. This gives business owners control over the information that first appears to customers in search and map results.

Promotion

This tool is best used to promote events, discounts, or new additions to your business. Google Posts is a low time investment with the potential for high returns (leads). This makes it a great addition to your business’ social media and helps to engage potential customers organically.

Free Lead Generation

With the addition of call to action buttons like “Learn More”, “Get Offer”, or “Sign Up”, you can think of this as FREE lead generation advertising. How cool is that?

Here’s how to get started:

  1.  Make sure you’ve created a GMB account. If you haven’t, click here
  2.  Log in to your GMB account and navigate to the “Posts” tab on the left side menu.
  3. Once there you have the option to upload promotional photos, write posts, and insert your one-click call to action.

Check out these examples!