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Posts tagged SEO
Algo-Rhythm: Updating your Business Categories

Google is constantly looking to improve their algorithm for local businesses. They use these updates to see how well their users will adapt to the improvements and if they will be adopted by a widespread audience. You may have heard of Google Plus? Yes, it’s still alive and well. The point isn’t to say that Google is at fault for trying to make the improvements. Google is releasing these features for local businesses to take advantage of them. Google has recently updated their business category section to help organize the vast amount of niche businesses within local communities. Here are a few points to note:


  1. Google Changes the names of these Categories Frequently.  Your favorite “Natural Foods” store can seamlessly be renamed a “Natural Goods Store” to accomodate a more comprehensive list of goods and services. The only problem is if the Natural Grocers, which specializes in food, gets relabled, it's now categorized with niche natural goods and services. This is a much smaller market in comparison to supermarket grocery stores. This is why it’s important to utilize multiple categories in businesses.

  2. Categories get removed all the time.  In 2018 Google removed 36 categories and added 34. In the most recent update, Shower-Door Supplier was taken out of the list. Moz Local suggests these new categories are very important to update in your business profile. This also emphasizes how attentive businesses need to be with their own profile data.

  3. New Categories will BOOST your Rankings.  A recent update in a business owner’s industry put him in the top of the searches extremely quickly when he was on top of Google’s Category update. While some categories remain ossified for quite some time, when these updates happen, it can be a huge benefit to your visibility!

  4. “Category-Dilution” is not a real thing.  There has been widespread concern that classifying your business under multiple categories was going to diminish your ranking authority. That isn’t the case. Adding more categories increases your rankings and click throughs. Adding a new niche category could even boost your business to the top of the searches.

  5. Your Primary Category Holds Weight.  The last point to note is that the primary category should be thoughtful and precise, properly defining your business. Search Engine Land mentions how a personal injury attorney saw dramatic ranking increases when he switched his category from “Insurance Attorney” to “Personal Injury Attorney” as his main classification.  Making sure your business is classified correctly is important.

Staying updated with your Google My Business (GMB) information is determinant to your local search rankings. Using them lets them know you care about your data, and your business.


Source: Joy Hawkins

Indexing: Stepping Stones of SEO

When it comes to running a client’s SEO analysis; we start with indexing. Indexing ensures that your website pages are being read by Google, Bing, and other key databases. Indexing is the first step to take in an SEO crawl with clients as it shows that the page we’re looking at is able to be picked up by search engines.

Whats up with it?

At a core-level; search engines read pages and treat each page individually. In other words, every page counts towards your overall ranking. You can actually look up how your site is being indexed here. Entering the site code txt beforehand will specify that page beyond its visibility to Google. When you specify and target a domain in the search query, the pages that show up are ones that have been indexed. Therefore, it needs to examined as a crucial point of reference during an SEO analysis.

What happens when a page is not indexed?

If your site is not being indexed, the most common culprit is a meta-tag misuse within the coding, or you have disallowed robot.txt files to scan this data. Meta-tags and robot.txt  files instruct the search engine indexing bots on how to process your site’s information. Meta-tags help guide these bots through the pages individually and robot.txts scan the site as a whole.

Bottom Line

Your site has to be indexed in order to be ranked. Search engines need to be able to find and read your content in order to index. Google has very specific instructions on how your indexing is coded here. Prioritize the indexability of your content as you add onto your website.  Remember, the bottom line in SEO: Happy Robots, Happy People, Happy Business!

Source: https://searchengineland.com/the-first-steps-of-your-seo-audit-indexing-issues-296853

Need for Speed

In the latest SEO updates; Google has favored websites that have a quicker load-time than its competitors. Breaking down each pages contents into its algorithm; Google ranks sites with optimized content considerably higher than outdated websites. Issues at hand include Lose redirects, lagging server response times, and unoptimized images. Using Accelerated Mobile Pages (AMP) increase user-engagement and overall site performance.

 

Google holds user-experience as a top priority within its service objectives:

 

In addition to these tools for measuring UX; Your sites security and hosting settings play a big roll in your SERP rankings. Do not let a poorly designed website hinder your digital outreach. At Deluge Digital Marketing, we make sure your site is optimized to the fullest extent. We additionally identify a content strategy that keeps your pages active and boosts your user-engagement.

Source: Jamie Pitman

Power to your Pages

Power to your Pages

 

The web is growing rapidly; there are 1.8 million pages added every day. Web-crawlers scan these pages constantly. These bots scan new pages for keywords, content, and overall relevancy. According to AHREFS Traffic Study, only 5.7% of web pages gets ranked in the top 10 search results of Google. In other words; roughly 90% of websites get zero traffic from Google.

 

Two common factors that can greatly increase your relevancy:

  1. Backlinks- Backlinks significantly help your website rank higher in Google.

  2. Targeting relevant information and content-People can’t search for things they’re unaware of; you need to publish pages about topics that are trending within your industry.

Bottom line: Link-building your blog content and proper keyword research will greatly impact your SERP status and Google rankings.