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10 Strategies to Optimize Reviews for your Business
 

Reviews have proven to be an effective marketing strategy for local practices and small businesses, yet so many businesses struggle with turning positive transactions into positive feedback. As a business owner, your amazing customer service should be complimented by a great review. When handled strategically, these reviews lead to a dramatic increase in website traffic and business sales. Here are 10 effective strategies to grow your review content.


  1. Create More Review Profiles

    Identify the best platforms within your industry and make sure that your clients are easily led to these platforms. After a successful business transaction, it’s important to hone in on the customer’s platform knowledge and ask them if they can leave your business a good review. These review profiles carry a significant amount of weight in Google’s ranking algorithm and they will bring more traffic to your website.

  2. Rephrase “The Ask”

    How you ask is almost as important as “the ask” itself. Did you know that the way you initiate the request for a review has just as much impact as how you end your request? Make sure that your checkout interaction truly comes from a place of improvement. Chances are, your business had great service and your customer will be happy to praise those services.

  3. Timing is Everything

    Research has shown that the best time to ask for a review is promptly after a conversion or transaction. You’re fresh and clear in the customer’s mind, your services were nothing short of exceptional, and the customer is happy to reciprocate the good experience.

  4. Embed Reviews on your Website

    This strategy is particularly effective on your sales and confirmation pages. The customer is assured through the dozens of positive reviews they see displayed on your website upon confirmation.

  5. Share Positive Reviews on Social Media

    Social media is self-promotion but it’s even more effective when you let your customers do the promoting for you. Sharing positive reviews is a great way to keep your followers informed that your business is alive and well. They may even go as far as tagging one of their friends they believe can benefit from your services! The referral process at it’s best!

  6. Automate your Review Processes

    From the checkout desk to a follow-up receipt, there are so many places your customers can be targeted for reviews. These are non-aggressive and  they let your happy customer know that you care about providing a great experience.

  7. Go Beyond the Call of Service

    If there is an opportunity to really “Wow” your customers in a transaction, do it!  Make sure you go above-and-beyond to have your service standout as the highlight of their day. You are looking for ways to genuinely show your customers that you care about their relationship. Genuine is the key word. A thank-you card or follow-up email can really make a great impression on your business.

  8. Incentivise Employees

    Your employees are key to a functional, thriving business. Implementing a system that rewards employees for garnering feedback can leave both customer and employee feeling great about their experience.

  9. “Review Redemption” is Possible

    People aren’t perfect and neither are businesses. We all make mistakes. Sometimes they are simple misunderstandings that turn into negative reviews. Respond and make sure you are valuing them as individuals. There is nothing worse than an automated response to a negative review. Take the review to heart and show that you would like to make things right. Responding in an empathetic manner may even change their mind about your business.

  10. Make your Customer Feel Special

    Customers are more willing to write reviews if they feel they are a part of something special in your business. “I’m reaching out to our customers that have been a part of our business for the last 5-years” or “It’s your 1-year anniversary since signing on with our business and we would love to hear your feedback on our services.''  This kind of approach starts with genuine sincerity and ends with an abundance of gratitude. If you’re adequately thankful for their business, they are likely to take the time to leave a positive response.


Deluge Digital Marketing has one of the best review services on the web. Our clients have seen exponential results through our services. Interested in learning about how we can connect your business to effective digital content? Book a consultation today and we can show you how we work!

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How to Set a Marketing Budget for Your Business
 

In the early stages of a company's success, many entrepreneurs try to avoid setting a marketing budget. We're here to tell you, it's not as intimidating as it sounds. See our tips for getting the most for your money.

1. Define Your Marketing Goals 

A company's marketing budget should be customized to fit the needs of the company. Do you need more sales? Do you want to create brand awareness locally or nationally? Do you want to use marketing to revitalize relationships with existing customers?

2. Evaluate the Stage Your Business is in

For new businesses, it is widely recommended to spend between 8-10% of your revenue on marketing. However, there are exceptions for businesses in high-competition industries.
If you're industry is highly competitive, your budge can range anywhere from 12-20% depending on how high your operating costs are. 
For established businesses, with at least $5M in revenue, 12% is standard budget allocation. 
Additionally, understand that marketing drives revenue. Meaning you need marketing to grow as a company. Creating a marketing plan with a professional is one way of making sure this occurs. 

"Marketing Drives Revenue"

3. Test

It's highly likely that you won't KNOW the magic number until you test multiple marketing strategies, and evaluate which ones work best. This should be factored in to your marketing plan from the beginning. Marketing investment is a necessary risk. 

4. Don't Panic

Easier said than done. However, building up your marketing presence to accomplish your goals takes time. Make sure you look at how your marketing investment will pay off long term! You may not see direct results within the first couple months, but a successful marketing plan should increase your over-all revenues within the first year!

For clarification on marketing budget spending by industry, check out this helpful graph:

 
How to Set Up a Business Page on Yelp and Google!

For most business owners, reviews are a sore subject. It feels like everyone has a story of that nightmare client. Collective groans aside, reviews are important to new clients!

So what’s the first step to getting online reviews?

Depending on the industry, certain platforms will be more important than others. Websites like Yelp, Google, Zocdoc and others provide tools for business owners once they have claimed their pages. To start you off, here’s a step by step guide to listing your business on Yelp and Google.

 
 

Yelp:
 

Step 1: Claim your business page 

Step 2: Add company information such as address, phone number, and your website.

(If you don’t have a website, feel free to contact us for a consultation. Adding recognizable photos such as your company logo will make it easier for customers to find your page.

Step 3: Make sure you respond to your reviewers!

When customers leave reviews, positive or negative, make sure you respond politely using your business account. Displaying your amazing customer service skills online will make your customers feel safe!

 

(Via- Yelp Support)

 

 
(Via-  Google Help )
 

Google:

To Start, Sign up to “Google My Business”

Follow these steps to sign up:

  1. Go to google.com/business and click Start now at the top right corner of the page.
  2. Sign in to your Google account, or create one if you don’t already use Google services.
  3. You’ll see a map of your country with a form at the top left. Enter your business name in the first field.
  4. As you type, suggestions for possible matches will appear. If you see your business, select it from the suggestions.
  5. Complete the rest of the fields with your business information, then click Continue. You may see a potential matching business suggested to you. If this is your business, click it. If it’s not your business, click "Keep the information I entered."
  6. You'll see the option to confirm that you're authorized to manage the business. If you are, check the box, then click Continue. If you aren’t authorized to manage the business, find the person in your organization who is, then continue signing up.

Now that you've finished that, Navigate to Google My Business

  1. Search for your business using its name and address.
  2. Brands, organizations, or artists should follow these steps.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. If you don’t see your business listed in the menu, click No, these are not my businesses or I’ve correctly entered the business. You’ll then be prompted to enter some details for your business. Make sure you enter an accurate, complete street address, and a phone number which reaches your business directly.
  5. Click Submit.

(via – Google Help)

and viola! You're all set up!