Deluge Digital Marketing

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Posts tagged customer relationships
On the Rise

It’s well known that marketing automation is the way of the future. Given the dramatic increase in online commerce and Google searches; it’s apparent that digital marketing can benefit your organization by:

  • Increasing your sales efficiency.

  • Enhancing the ability to generate qualified leads.

  • Developing a multi-channel prospect on behavior.

  • Aligning your sales and marketing goals.

  • Improving your sales processes and offering specific ROI insight.

A new study from the manifest revealed that 99% of businesses will increase their investment in at least one digital marketing channel in the next year. Social media and Website improvements are performing much better than the traditional marketing methods. These are easy investments that yield profitable results. Analytics are measured beyond a messages initial output; Conversion rates are measurable within these methods. Therefore, businesses are able to see the process all the way through a completed transaction.


Are you improving your marketing strategy? Are you developing a plan that holds your business accountable to increasing its sales? As an operations manager I’ve had proposals go flat because the business owner claims, “We have too much business already”. There is no such thing as too much business. Your management processes should help you handle these prospects. At Deluge; we help align your sales goals with a marketing strategy that delivers tangible results. Digital marketing is a high-yield investment that helps you gain traction against local competitors and promotes your business information in multiple ways.

Source: Newswire


Creating a Community of Wellness: What Doctors Can Do to Engage Patients and Build a Cult Following

Word of mouth as we all know is the best from of advertisement. Doctors can take advantage of this beyond just being good at their job. Especially for the millennial demographic, patients value services that are multidimensional; meaning, they want to be part of a community. Looking at strategies that large companies are incorporating right now can be a great way to boost your business. For example: Tiffany’s & Co. and Gucci are opening their own restaurants to extend their brand identity and allow consumers to be part of their brand experience. Millennial nowadays view luxury much more through an experiential lens than materialistic. Health and wellness is becoming a status symbol. Doctors can incorporate the same strategy luxury companies are using to take advantage of this new trend in luxury. Below are the few things doctors can do to cultivate a following and build a brand. 

1. Develop a fitness club:

Weather it’s SoulCycle or Barry’s Bootcamp, doctors can bring their clients together for a workout class not only to promote health but also show their clients another side of themselves that aren’t so serious. Creating a facebook group centered around fitness and wellness is one method to organize group activities in your community.

 
fitness-cycling
 

2. Have a wellness newsletter:

This is a great strategy to allow your patients to be notified of your practice’s updates. This newsletter should focus on things that your patients find useful, such as which food to eat and avoid, debunk health myths, and promote upcoming initiatives. Your social media accounts should serve a similar function as well, drawing in new patients and maintaining the interest of current ones.

3. Create partnerships with other doctors of different expertise:

Creating synergy with others in your field is one of the best ways to expand your network and attract a larger audience. Developing a referral network is beneficial to everyone.