Healthcare marketing is often part science and part art. Your patients don't want to feel like you're up-selling them. They want to feel cared for! By applying proven strategies and creatively connecting with a target audience, you can appeal to new patients and maintain your relationships with current ones. Below is a round-up of tactics that are effective for doctor's offices:
- The Power of PPC
Pay-Per-Click (PPC) is an intelligent form of online advertising for several reasons. Prospective clients frequently begin their search for health information and local providers through online searches via Google, Bing, Yahoo!, etc... You can use this bid on key words that are associated with your services, narrowing down your scope to reach a target audience. PPC is very effective for sales driven campaigns as you only pay for visitors who search for your product or service, look at your ad, and visit your website.
Video is one of the most effective forms of communication for the healthcare industry. To this day, people are still perplexed by everyday medical situations and they constantly search the web for information about what they see or what they have. However, often times, the more information people find, the more confused they get. Short videos act as a visual aid for sharing information, making it easier for patients to understand the issues they are curious about. Furthermore, video education has proven to be the direction user engagement is heading towards as long as they are informative and snackable (We usually recommend a vid duration of 2 minutes or less, 5 min at most).
Blogging has been proven to be incredibly effective in building brand awareness, retaining clients/patients and acquiring new patients! Why? A blog and accompanying email newsletter show your patients that your clinic is knowledgable and up-to date on current issues. A lot of our clients ask us about how to properly execute email marketing. As we've discussed in previous posts, email marketing is ineffective UNLESS you're providing your clients with reliable, customized, interesting content. When used properly together, blogging and email newsletters can be quite successful.
We know marketing efforts can be intimidating to start. That's why we guide our clients through this process and even go as far as creating content for them! Our best piece of advice is to just start creating! You can't get better at something without practice. As medical professionals, you have unique knowledge, and your patients want to learn from you!