Are you using the Google My Business (GMB) platform for your business? Google My Business just rolled out Google Posts for small businesses. Google Posts allow businesses to create posts under their business listing. This gives business owners control over the information that first appears to customers in search and map results.
This tool is best used to promote events, discounts, or new additions to your business. Google Posts is a low time investment with the potential for high returns (leads). This makes it a great addition to your business’ social media and helps to engage potential customers organically.
Free Lead Generation
With the addition of call to action buttons like “Learn More”, “Get Offer”, or “Sign Up”, you can think of this as FREE lead generation advertising. How cool is that?
Here’s how to get started:
- Make sure you’ve created a GMB account. If you haven’t, click here
- Log in to your GMB account and navigate to the “Posts” tab on the left side menu.
- Once there you have the option to upload promotional photos, write posts, and insert your one-click call to action.
Check out these examples!