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Posts tagged marketing strategy
Website Matters: 5 Essentials to Digital Marketing Success
 

Every business needs a good website, but where do you start? Some business owners try to figure this all out on their own and fall short because of the overwhelming amount of data involved in executing a successful digital marketing strategy. We decided to sum up the top five essentials to digital marketing success.

  1. Intuitive Layout on All Devices

    The internet has changed dramatically over the years. With this change, people are accessing websites through a multitude of devices. To make things even more complicated, these devices run on a handful of operating systems. It’s crucial to make sure your website is easy to navigate for every user experience. A lagging website or poorly designed layout could bounce your prospect straight to your competitor.

  2. About Us: The Human Side of Your Business

    Your “About Us” page is the first place a new prospect will click when researching your business. Take advantage of this page to bring personality and tell a story. We know your business goes deeper than its services. You and your team are the key to unlocking this experience. Let the personalities shine!

  3. Consistency, Consistency, Consistency

    Maybe you have a great looking website. Maybe you signed up for social media platforms to help lead more people to your business. The journey does not stop here. Update your blog with content your customers/patients DO actually want to read. Grow a following by giving expert advice beyond your website. Look for message boards related to your industry, answer local questions on good industry practices and put yourself in the shoes of your customer/patient. Position yourself to be a reliable source of content beyond the office doors.

  4. Social Proof

    What others say about your practice has enormous influence on your existing customers/patients and prospective new ones. Make sure you are pushing reviews on your website, social media platforms, and your Google listing. This comprehensive approach to review content will help you rank higher in search engines and be a huge factor in gaining new business.

  5. Calls-to-Action

    Each of your pages serves a purpose: to inform. What do people want information on and what’s the next step to taking action on that research? Do they already know they want to book an appointment? Great! Put a clear CTA (call-to-action) button at the top of your homepage so no time is wasted from the website to the office. The more quickly you can progress from learning to action, the more effective your marketing will be.


Now our turn. Interested in learning how we can connect your business to digital marketing success? Schedule a complimentary consultation with our Deluge Wonderteam and see how we can grow your practice into the best option in town!

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10 Strategies to Optimize Reviews for your Business
 

Reviews have proven to be an effective marketing strategy for local practices and small businesses, yet so many businesses struggle with turning positive transactions into positive feedback. As a business owner, your amazing customer service should be complimented by a great review. When handled strategically, these reviews lead to a dramatic increase in website traffic and business sales. Here are 10 effective strategies to grow your review content.


  1. Create More Review Profiles

    Identify the best platforms within your industry and make sure that your clients are easily led to these platforms. After a successful business transaction, it’s important to hone in on the customer’s platform knowledge and ask them if they can leave your business a good review. These review profiles carry a significant amount of weight in Google’s ranking algorithm and they will bring more traffic to your website.

  2. Rephrase “The Ask”

    How you ask is almost as important as “the ask” itself. Did you know that the way you initiate the request for a review has just as much impact as how you end your request? Make sure that your checkout interaction truly comes from a place of improvement. Chances are, your business had great service and your customer will be happy to praise those services.

  3. Timing is Everything

    Research has shown that the best time to ask for a review is promptly after a conversion or transaction. You’re fresh and clear in the customer’s mind, your services were nothing short of exceptional, and the customer is happy to reciprocate the good experience.

  4. Embed Reviews on your Website

    This strategy is particularly effective on your sales and confirmation pages. The customer is assured through the dozens of positive reviews they see displayed on your website upon confirmation.

  5. Share Positive Reviews on Social Media

    Social media is self-promotion but it’s even more effective when you let your customers do the promoting for you. Sharing positive reviews is a great way to keep your followers informed that your business is alive and well. They may even go as far as tagging one of their friends they believe can benefit from your services! The referral process at it’s best!

  6. Automate your Review Processes

    From the checkout desk to a follow-up receipt, there are so many places your customers can be targeted for reviews. These are non-aggressive and  they let your happy customer know that you care about providing a great experience.

  7. Go Beyond the Call of Service

    If there is an opportunity to really “Wow” your customers in a transaction, do it!  Make sure you go above-and-beyond to have your service standout as the highlight of their day. You are looking for ways to genuinely show your customers that you care about their relationship. Genuine is the key word. A thank-you card or follow-up email can really make a great impression on your business.

  8. Incentivise Employees

    Your employees are key to a functional, thriving business. Implementing a system that rewards employees for garnering feedback can leave both customer and employee feeling great about their experience.

  9. “Review Redemption” is Possible

    People aren’t perfect and neither are businesses. We all make mistakes. Sometimes they are simple misunderstandings that turn into negative reviews. Respond and make sure you are valuing them as individuals. There is nothing worse than an automated response to a negative review. Take the review to heart and show that you would like to make things right. Responding in an empathetic manner may even change their mind about your business.

  10. Make your Customer Feel Special

    Customers are more willing to write reviews if they feel they are a part of something special in your business. “I’m reaching out to our customers that have been a part of our business for the last 5-years” or “It’s your 1-year anniversary since signing on with our business and we would love to hear your feedback on our services.''  This kind of approach starts with genuine sincerity and ends with an abundance of gratitude. If you’re adequately thankful for their business, they are likely to take the time to leave a positive response.


Deluge Digital Marketing has one of the best review services on the web. Our clients have seen exponential results through our services. Interested in learning about how we can connect your business to effective digital content? Book a consultation today and we can show you how we work!

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Indexing: Stepping Stones of SEO

When it comes to running a client’s SEO analysis; we start with indexing. Indexing ensures that your website pages are being read by Google, Bing, and other key databases. Indexing is the first step to take in an SEO crawl with clients as it shows that the page we’re looking at is able to be picked up by search engines.

Whats up with it?

At a core-level; search engines read pages and treat each page individually. In other words, every page counts towards your overall ranking. You can actually look up how your site is being indexed here. Entering the site code txt beforehand will specify that page beyond its visibility to Google. When you specify and target a domain in the search query, the pages that show up are ones that have been indexed. Therefore, it needs to examined as a crucial point of reference during an SEO analysis.

What happens when a page is not indexed?

If your site is not being indexed, the most common culprit is a meta-tag misuse within the coding, or you have disallowed robot.txt files to scan this data. Meta-tags and robot.txt  files instruct the search engine indexing bots on how to process your site’s information. Meta-tags help guide these bots through the pages individually and robot.txts scan the site as a whole.

Bottom Line

Your site has to be indexed in order to be ranked. Search engines need to be able to find and read your content in order to index. Google has very specific instructions on how your indexing is coded here. Prioritize the indexability of your content as you add onto your website.  Remember, the bottom line in SEO: Happy Robots, Happy People, Happy Business!

Source: https://searchengineland.com/the-first-steps-of-your-seo-audit-indexing-issues-296853

Key Benefits of Partnering with an Outside Digital Agency

Hiring a digital agency to handle your online marketing is a time and money saver, but this doesn’t necessarily mean that you should be completely hands-off with your strategy. We’ve found that the best marketing hold accountability on both our agency and the business we’re working with. Working in tandem provides objectivity when planning a strategy and can also be the most effective way to optimize your marketing budget. We created a quick list of reasons why hiring an agency should be in your best interest.

A Broader Skill Set

Partnering with a digital agency gives you access to a team that has a variety of skill-sets. Chances are that each team member specializes in a certain area of digital marketing so you have access to these experts as a resource moving forward. It is extremely cost effective when you look at how much it would cost to hire an SEO, Social Media, and Branding Director as in-house employees.

Cost

It is extremely cost effective when you look at how much it would cost to hire an SEO, Social Media, and Branding Director as in-house employees. Total costs can vary based on the size of your business. The fact is that every successful business invests a portion of their earnings into their marketing budget. Are you utilizing this budget where it matters?

Productivity

When You partner with an agency; 100% of your money goes towards their production of deliverables. You don’t waste time aimlessly trying to figure out your strategy on your own, spending the energy it takes to hire in-house, or having to cover more benefits, PTO, ongoing education, ect. You are paying for a service that’s efficient and refined.

 

Source: https://seekbrevity.com/digital-marketing-agency-in-house-hybrid/

Healthcare Marketing, the Natural Way

Healthcare marketing is often part science and part art. Your patients don't want to feel like you're up-selling them. They want to feel cared for! By applying proven strategies and creatively connecting with a target audience, you can appeal to new patients and maintain your relationships with current ones. Below is a round-up of tactics that are effective for doctor's offices:

  1. The Power of PPC
    Pay-Per-Click (PPC) is an intelligent form of online advertising for several reasons. Prospective clients frequently begin their search for health information and local providers through online searches via Google, Bing, Yahoo!, etc... You can use this bid on key words that are associated with your services, narrowing down your scope to reach a target audience. PPC is very effective for sales driven campaigns as you only pay for visitors who search for your product or service, look at your ad, and visit your website.
     
  2. Video Versatility
    Video is one of the most effective forms of communication for the healthcare industry. To this day, people are still perplexed by everyday medical situations and they constantly search the web for information about what they see or what they have. However, often times, the more information people find, the more confused they get. Short videos act as a visual aid for sharing information, making it easier for patients to understand the issues they are curious about. Furthermore, video education has proven to be the direction user engagement is heading towards as long as they are informative and snackable (We usually recommend a vid duration of 2 minutes or less, 5 min at most).
     

  3. Blogging/Newsletters
    Blogging has been proven to be incredibly effective in building brand awareness, retaining clients/patients and acquiring new patients! Why? A blog and accompanying email newsletter show your patients that your clinic is knowledgable and up-to date on current issues. A lot of our clients ask us about how to properly execute email marketing. As we've discussed in previous posts, email marketing is ineffective UNLESS you're providing your clients with reliable, customized, interesting content. When used properly together, blogging and email newsletters can be quite successful. 
     

We know marketing efforts can be intimidating to start. That's why we guide our clients through this process and even go as far as creating content for them! Our best piece of advice is to just start creating! You can't get better at something without practice. As medical professionals, you have unique knowledge, and your patients want to learn from you!

 

It’s Almost 2018. Stop Doing These Things Because It Will Get Your Business Nowhere
 

 

Holiday season. Q4. We’re finally here – the last stretch of 2017. As 2018 approaches, it’s time to reflect on your progress and rethink your marketing strategy as a whole. Even in traditional fields such as medical, the consumer needs are constantly changing and now more than ever, businesses need to get as personal with them as possible. Consumers are immune to the generic, the norm, and the mass-produced. To help you navigate the ever-changing online landscape, here’s a list of marketing techniques that aren’t worth your time:

 

1.   Generalized Drip Campaign

Drip campaign refers to direct marketing methods such as email marketing (Think: Mailchimp). It’s widely used because companies can deliver information right in front of the consumers’ face. Drip campaigns are mainly pre-written content and are automatically sent at predetermined times in order to engage these contacts. The idea is to bombard your consumers’ inbox enough that they’ll consider buying the product or service. However, consumers are much smarter now; they do not pay attention to contents that appeared mass-produced. To make matters more complicated, many millennial consumers (age 19-35) use an alias email when signing up for newsletters; making many of the impressions from marketing emails useless.

The solution to this is to find ways to categorize your audience. Find ways to collect not only their emails, but their age/race/gender etc….Doing so will allow you to customize your content delivery with information that your consumers will find useful, which will increase engagement level. For example, we tend to build sign up forms that ask for additional information from our clients.

 

2.    Focusing on Quantity

As consumers are drowning in high influxes of information every day of their lives, the last thing businesses should be focusing on is producing more and more useless content. In the age of The Internet of Things, businesses have to be smart and produce content that is engaging, thought-provoking, and most importantly, useful to their audience. Make sure the content is focused on one subject matter and serves a particular purpose. Example: driving leads to another piece of content or supporting a recent campaign.

 

3.    Organic-Only Facebook Strategies

The misconception many people that most people have is gaining a large audience on social media is free. In 2017, Facebook surpassed 1 billion users. That is a lot of fish in the sea. Facebook organic reach is at an all-time low and continues to decline; researchers say that currently, only 2 to 6 percent of small businesses’ audience are seeing their posts. When it comes to marketing, the general rule of thumb is it doesn’t matter how many people see their content, if they’re not your audience, then it’s practically useless. Your high impression count does not matter if your reach is low. Instead of trying to do it organically, try using Facebook’s boosted posts and advertising to not only increase your reach but also ensure you are getting your message in front of the right people at the right time. It’s much more beneficial to dominate your niche pond than to swim endlessly in an ocean leading to nowhere.

 

4.    Relying Strictly On a Text-Based SEO Strategy

People are multi-dimensional. It’s time for your marketing strategy to be the same way. Today’s consumers are all about multimedia; people want videos, images, and audio. They want options. It’s important to think about how your message can be delivered effectively to your consumers in all angels. Short video format was a big marketing trend in 2017. In 2016, video marketing was on the rise but once marketers saw that people weren’t listening to the audio, they started captioning every piece of video content and the format took off. Everything is revolved around consumer behavior; therefore, it’s important to be considerate of all forms of media people consume. Just optimizing the text on your website is not enough; it’s time to optimize your video, images, and audio files for searchers. By doing this, you are optimizing your messages in all formats that the users are searching for.

 

Our closing message: Treat your customers, patients, and clients like the unique individuals they are. Be open to new ideas. And most of all, don't be afraid to challenge yourself.