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10 Strategies to Optimize Reviews for your Business
 

Reviews have proven to be an effective marketing strategy for local practices and small businesses, yet so many businesses struggle with turning positive transactions into positive feedback. As a business owner, your amazing customer service should be complimented by a great review. When handled strategically, these reviews lead to a dramatic increase in website traffic and business sales. Here are 10 effective strategies to grow your review content.


  1. Create More Review Profiles

    Identify the best platforms within your industry and make sure that your clients are easily led to these platforms. After a successful business transaction, it’s important to hone in on the customer’s platform knowledge and ask them if they can leave your business a good review. These review profiles carry a significant amount of weight in Google’s ranking algorithm and they will bring more traffic to your website.

  2. Rephrase “The Ask”

    How you ask is almost as important as “the ask” itself. Did you know that the way you initiate the request for a review has just as much impact as how you end your request? Make sure that your checkout interaction truly comes from a place of improvement. Chances are, your business had great service and your customer will be happy to praise those services.

  3. Timing is Everything

    Research has shown that the best time to ask for a review is promptly after a conversion or transaction. You’re fresh and clear in the customer’s mind, your services were nothing short of exceptional, and the customer is happy to reciprocate the good experience.

  4. Embed Reviews on your Website

    This strategy is particularly effective on your sales and confirmation pages. The customer is assured through the dozens of positive reviews they see displayed on your website upon confirmation.

  5. Share Positive Reviews on Social Media

    Social media is self-promotion but it’s even more effective when you let your customers do the promoting for you. Sharing positive reviews is a great way to keep your followers informed that your business is alive and well. They may even go as far as tagging one of their friends they believe can benefit from your services! The referral process at it’s best!

  6. Automate your Review Processes

    From the checkout desk to a follow-up receipt, there are so many places your customers can be targeted for reviews. These are non-aggressive and  they let your happy customer know that you care about providing a great experience.

  7. Go Beyond the Call of Service

    If there is an opportunity to really “Wow” your customers in a transaction, do it!  Make sure you go above-and-beyond to have your service standout as the highlight of their day. You are looking for ways to genuinely show your customers that you care about their relationship. Genuine is the key word. A thank-you card or follow-up email can really make a great impression on your business.

  8. Incentivise Employees

    Your employees are key to a functional, thriving business. Implementing a system that rewards employees for garnering feedback can leave both customer and employee feeling great about their experience.

  9. “Review Redemption” is Possible

    People aren’t perfect and neither are businesses. We all make mistakes. Sometimes they are simple misunderstandings that turn into negative reviews. Respond and make sure you are valuing them as individuals. There is nothing worse than an automated response to a negative review. Take the review to heart and show that you would like to make things right. Responding in an empathetic manner may even change their mind about your business.

  10. Make your Customer Feel Special

    Customers are more willing to write reviews if they feel they are a part of something special in your business. “I’m reaching out to our customers that have been a part of our business for the last 5-years” or “It’s your 1-year anniversary since signing on with our business and we would love to hear your feedback on our services.''  This kind of approach starts with genuine sincerity and ends with an abundance of gratitude. If you’re adequately thankful for their business, they are likely to take the time to leave a positive response.


Deluge Digital Marketing has one of the best review services on the web. Our clients have seen exponential results through our services. Interested in learning about how we can connect your business to effective digital content? Book a consultation today and we can show you how we work!

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3 Easy Steps to Growing your Practice through Reviews

Your Social Media channels are an integral part of how people familiarize themselves with your business. Establishing an immediate connection online will usually result in a booked appointment. Running a successful practice takes a lot of organization so it’s important to identify smart marketing strategies that can bolster your online presence. A little bit of discipline in your digital marketing strategy goes a long way. Here are 3 steps to help grow your outreach.

Patient Reviews

Make it easy for people to read and write reviews. The most prominent online review platforms will advocate your awesome practice. Consolidate duplicate accounts, make sure to update your business information on each of these platforms on a monthly basis, and connect your patients to each platform so that their feedback does not go unnoticed.

Learn How to Target Great Reviews

Set your team up before the doors open and think about who is coming in. Identify one or two patients who love your practice and would be happy to leave you a review. Make specific assignments as to which team member should ask for this feedback and have them report how it went.

Be Transparent

Nobody likes being bombarded by emails they weren’t expecting. Review requests are fine, but the patient needs to know that the request is coming. Your transparency shows sincerity and accountability. Let patients know how much you rely on reviews to improve your services. It’s worth noting that if you are not asking for reviews, chances are you’ll only get one after a bad experience.

Deluge Digital Marketing has the on of the best review software in the business. We customize the software to suit your practice’s needs. Messaging, method of contact, identifying the best review platforms, and making sure your content gets posted appropriately are all factors we customize to suit each of our clients. Learn more about our reviews services here. Book an appointment today and see how we can help your practice thrive!


Review Study: How many Reviews do Local Businesses Need?

Its official, reviews are becoming ever-more relevant to online search rankings. We know from the source that Google values trustworthy Businesses. They evaluate this trust through frequency of content and positive ratings for a business. A recent study wanted to assess how local businesses are using Google Reviews and provide a benchmark to help compare your business with others in your industry.

The report anonymously explored over 93,000 local businesses across 26 different industries to uncover:

  • Which industries are leading the way in using Google reviews (and who’s trailing behind)

  • How many reviews businesses in each industry have

  • The average star rating for businesses in each industry

  • If star ratings and number of reviews correlate with local rankings

  • Which star ratings are most common in each Google local ranking position


The study found that bars, restaurants, and hotels are the most reviewed industries in the country. 74% of local businesses have at least one review. Accountants were the least reviewed industry.


Local Stores have been utilizing Google Beacons to help process high volume customer traffic and transmit this information back to Google. An interesting finding in these industry results is that users rarely have the need to seek financial consultation compared to how often they need to visit their favorite restaurant or bar. We also will notice that the traffic that comes through restaurants and bars is much more anonymous than niche specific services like accountants and paralegal.

Generating trust is a huge concern with consumer research. This study noted that trustworthy businesses are those that have accumulated at least 34 reviews on GMB. Ranking position is also a major concern for local businesses. Businesses that rank in the top 3 Search Engine Results have at least 47 reviews. In conclusion, It is important to set review goals for your business so that you are at active in your industry. Reviews and ratings are a key evaluator of your business.


How to Set Up a Business Page on Yelp and Google!

For most business owners, reviews are a sore subject. It feels like everyone has a story of that nightmare client. Collective groans aside, reviews are important to new clients!

So what’s the first step to getting online reviews?

Depending on the industry, certain platforms will be more important than others. Websites like Yelp, Google, Zocdoc and others provide tools for business owners once they have claimed their pages. To start you off, here’s a step by step guide to listing your business on Yelp and Google.

 
 

Yelp:
 

Step 1: Claim your business page 

Step 2: Add company information such as address, phone number, and your website.

(If you don’t have a website, feel free to contact us for a consultation. Adding recognizable photos such as your company logo will make it easier for customers to find your page.

Step 3: Make sure you respond to your reviewers!

When customers leave reviews, positive or negative, make sure you respond politely using your business account. Displaying your amazing customer service skills online will make your customers feel safe!

 

(Via- Yelp Support)

 

 
(Via-  Google Help )
 

Google:

To Start, Sign up to “Google My Business”

Follow these steps to sign up:

  1. Go to google.com/business and click Start now at the top right corner of the page.
  2. Sign in to your Google account, or create one if you don’t already use Google services.
  3. You’ll see a map of your country with a form at the top left. Enter your business name in the first field.
  4. As you type, suggestions for possible matches will appear. If you see your business, select it from the suggestions.
  5. Complete the rest of the fields with your business information, then click Continue. You may see a potential matching business suggested to you. If this is your business, click it. If it’s not your business, click "Keep the information I entered."
  6. You'll see the option to confirm that you're authorized to manage the business. If you are, check the box, then click Continue. If you aren’t authorized to manage the business, find the person in your organization who is, then continue signing up.

Now that you've finished that, Navigate to Google My Business

  1. Search for your business using its name and address.
  2. Brands, organizations, or artists should follow these steps.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. If you don’t see your business listed in the menu, click No, these are not my businesses or I’ve correctly entered the business. You’ll then be prompted to enter some details for your business. Make sure you enter an accurate, complete street address, and a phone number which reaches your business directly.
  5. Click Submit.

(via – Google Help)

and viola! You're all set up!