Deluge Digital Marketing

Blog

Posts tagged small business
Indexing: Stepping Stones of SEO

When it comes to running a client’s SEO analysis; we start with indexing. Indexing ensures that your website pages are being read by Google, Bing, and other key databases. Indexing is the first step to take in an SEO crawl with clients as it shows that the page we’re looking at is able to be picked up by search engines.

Whats up with it?

At a core-level; search engines read pages and treat each page individually. In other words, every page counts towards your overall ranking. You can actually look up how your site is being indexed here. Entering the site code txt beforehand will specify that page beyond its visibility to Google. When you specify and target a domain in the search query, the pages that show up are ones that have been indexed. Therefore, it needs to examined as a crucial point of reference during an SEO analysis.

What happens when a page is not indexed?

If your site is not being indexed, the most common culprit is a meta-tag misuse within the coding, or you have disallowed robot.txt files to scan this data. Meta-tags and robot.txt  files instruct the search engine indexing bots on how to process your site’s information. Meta-tags help guide these bots through the pages individually and robot.txts scan the site as a whole.

Bottom Line

Your site has to be indexed in order to be ranked. Search engines need to be able to find and read your content in order to index. Google has very specific instructions on how your indexing is coded here. Prioritize the indexability of your content as you add onto your website.  Remember, the bottom line in SEO: Happy Robots, Happy People, Happy Business!

Source: https://searchengineland.com/the-first-steps-of-your-seo-audit-indexing-issues-296853

Key Benefits of Partnering with an Outside Digital Agency

Hiring a digital agency to handle your online marketing is a time and money saver, but this doesn’t necessarily mean that you should be completely hands-off with your strategy. We’ve found that the best marketing hold accountability on both our agency and the business we’re working with. Working in tandem provides objectivity when planning a strategy and can also be the most effective way to optimize your marketing budget. We created a quick list of reasons why hiring an agency should be in your best interest.

A Broader Skill Set

Partnering with a digital agency gives you access to a team that has a variety of skill-sets. Chances are that each team member specializes in a certain area of digital marketing so you have access to these experts as a resource moving forward. It is extremely cost effective when you look at how much it would cost to hire an SEO, Social Media, and Branding Director as in-house employees.

Cost

It is extremely cost effective when you look at how much it would cost to hire an SEO, Social Media, and Branding Director as in-house employees. Total costs can vary based on the size of your business. The fact is that every successful business invests a portion of their earnings into their marketing budget. Are you utilizing this budget where it matters?

Productivity

When You partner with an agency; 100% of your money goes towards their production of deliverables. You don’t waste time aimlessly trying to figure out your strategy on your own, spending the energy it takes to hire in-house, or having to cover more benefits, PTO, ongoing education, ect. You are paying for a service that’s efficient and refined.

 

Source: https://seekbrevity.com/digital-marketing-agency-in-house-hybrid/

How to Set a Marketing Budget for Your Business
 

In the early stages of a company's success, many entrepreneurs try to avoid setting a marketing budget. We're here to tell you, it's not as intimidating as it sounds. See our tips for getting the most for your money.

1. Define Your Marketing Goals 

A company's marketing budget should be customized to fit the needs of the company. Do you need more sales? Do you want to create brand awareness locally or nationally? Do you want to use marketing to revitalize relationships with existing customers?

2. Evaluate the Stage Your Business is in

For new businesses, it is widely recommended to spend between 8-10% of your revenue on marketing. However, there are exceptions for businesses in high-competition industries.
If you're industry is highly competitive, your budge can range anywhere from 12-20% depending on how high your operating costs are. 
For established businesses, with at least $5M in revenue, 12% is standard budget allocation. 
Additionally, understand that marketing drives revenue. Meaning you need marketing to grow as a company. Creating a marketing plan with a professional is one way of making sure this occurs. 

"Marketing Drives Revenue"

3. Test

It's highly likely that you won't KNOW the magic number until you test multiple marketing strategies, and evaluate which ones work best. This should be factored in to your marketing plan from the beginning. Marketing investment is a necessary risk. 

4. Don't Panic

Easier said than done. However, building up your marketing presence to accomplish your goals takes time. Make sure you look at how your marketing investment will pay off long term! You may not see direct results within the first couple months, but a successful marketing plan should increase your over-all revenues within the first year!

For clarification on marketing budget spending by industry, check out this helpful graph:

 
Increase Your Reach with Google Posts!

Are you using the Google My Business (GMB) platform for your business? Google My Business just rolled out Google Posts for small businesses. Google Posts allow businesses to create posts under their business listing. This gives business owners control over the information that first appears to customers in search and map results.

Promotion

This tool is best used to promote events, discounts, or new additions to your business. Google Posts is a low time investment with the potential for high returns (leads). This makes it a great addition to your business’ social media and helps to engage potential customers organically.

Free Lead Generation

With the addition of call to action buttons like “Learn More”, “Get Offer”, or “Sign Up”, you can think of this as FREE lead generation advertising. How cool is that?

Here’s how to get started:

  1.  Make sure you’ve created a GMB account. If you haven’t, click here
  2.  Log in to your GMB account and navigate to the “Posts” tab on the left side menu.
  3. Once there you have the option to upload promotional photos, write posts, and insert your one-click call to action.

Check out these examples!