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Facebook Rolls out “Recommendation” Ratings 

What Does This Change Mean?

Facebook has recently changed how they drive their users using “Recommendations” instead of their “Star-Rating” System. No longer can someone who may feel lukewarm about a business give a star rating of a “3”. This new rating system measures the experience as either “Good” or “Bad”.

This change requires businesses to take more care in reading the content of the reviewer.  While responding to reviews is critical, we are careful in doing so. You can read about this here.   In the meantime, take time to thank those who compliment you first, then if you feel the need to respond to a negative recommendation, remember you are truly talking to the public so keep it short and classy. Asking how you may have been better able to handle the situation could go a long way to those who are reading the review and the response. Sending them a direct contact number also alleviates this situation. They had a bad experience and they want to voice it publicly. Now you, as a business owner, want to confront the issue and amend the situation.

How does this look to the user?

On The Upside...

Facebook is helping businesses flag and potentially remove fake reviews. Facebook will allow a more in-depth and powerful way for businesses to get fake reviews removed from their page. According to BrightLocal, a FB review is prone to removal if:

-The Recommendation is not Relevant

-Its an Unfair Recommendation

-Contains Nudity

-Violence

-Harassment

-Suicide or self-injury

-Spam

-Contains Hate Speech

 

What have your experiences been with online reviews? We would love to hear from you! To connect with us:

FB Twitter & LinkedIn

Want a copy of our free eBook Secrets To Reputation Marketing CLICK HERE!:

 

*source https://www.brightlocal.com/2018/08/22/facebook-switching-reviews-to-recommendations/

Creating a Community of Wellness: What Doctors Can Do to Engage Patients and Build a Cult Following

Word of mouth as we all know is the best from of advertisement. Doctors can take advantage of this beyond just being good at their job. Especially for the millennial demographic, patients value services that are multidimensional; meaning, they want to be part of a community. Looking at strategies that large companies are incorporating right now can be a great way to boost your business. For example: Tiffany’s & Co. and Gucci are opening their own restaurants to extend their brand identity and allow consumers to be part of their brand experience. Millennial nowadays view luxury much more through an experiential lens than materialistic. Health and wellness is becoming a status symbol. Doctors can incorporate the same strategy luxury companies are using to take advantage of this new trend in luxury. Below are the few things doctors can do to cultivate a following and build a brand. 

1. Develop a fitness club:

Weather it’s SoulCycle or Barry’s Bootcamp, doctors can bring their clients together for a workout class not only to promote health but also show their clients another side of themselves that aren’t so serious. Creating a facebook group centered around fitness and wellness is one method to organize group activities in your community.

 
fitness-cycling
 

2. Have a wellness newsletter:

This is a great strategy to allow your patients to be notified of your practice’s updates. This newsletter should focus on things that your patients find useful, such as which food to eat and avoid, debunk health myths, and promote upcoming initiatives. Your social media accounts should serve a similar function as well, drawing in new patients and maintaining the interest of current ones.

3. Create partnerships with other doctors of different expertise:

Creating synergy with others in your field is one of the best ways to expand your network and attract a larger audience. Developing a referral network is beneficial to everyone. 

 

It’s Almost 2018. Stop Doing These Things Because It Will Get Your Business Nowhere
 

 

Holiday season. Q4. We’re finally here – the last stretch of 2017. As 2018 approaches, it’s time to reflect on your progress and rethink your marketing strategy as a whole. Even in traditional fields such as medical, the consumer needs are constantly changing and now more than ever, businesses need to get as personal with them as possible. Consumers are immune to the generic, the norm, and the mass-produced. To help you navigate the ever-changing online landscape, here’s a list of marketing techniques that aren’t worth your time:

 

1.   Generalized Drip Campaign

Drip campaign refers to direct marketing methods such as email marketing (Think: Mailchimp). It’s widely used because companies can deliver information right in front of the consumers’ face. Drip campaigns are mainly pre-written content and are automatically sent at predetermined times in order to engage these contacts. The idea is to bombard your consumers’ inbox enough that they’ll consider buying the product or service. However, consumers are much smarter now; they do not pay attention to contents that appeared mass-produced. To make matters more complicated, many millennial consumers (age 19-35) use an alias email when signing up for newsletters; making many of the impressions from marketing emails useless.

The solution to this is to find ways to categorize your audience. Find ways to collect not only their emails, but their age/race/gender etc….Doing so will allow you to customize your content delivery with information that your consumers will find useful, which will increase engagement level. For example, we tend to build sign up forms that ask for additional information from our clients.

 

2.    Focusing on Quantity

As consumers are drowning in high influxes of information every day of their lives, the last thing businesses should be focusing on is producing more and more useless content. In the age of The Internet of Things, businesses have to be smart and produce content that is engaging, thought-provoking, and most importantly, useful to their audience. Make sure the content is focused on one subject matter and serves a particular purpose. Example: driving leads to another piece of content or supporting a recent campaign.

 

3.    Organic-Only Facebook Strategies

The misconception many people that most people have is gaining a large audience on social media is free. In 2017, Facebook surpassed 1 billion users. That is a lot of fish in the sea. Facebook organic reach is at an all-time low and continues to decline; researchers say that currently, only 2 to 6 percent of small businesses’ audience are seeing their posts. When it comes to marketing, the general rule of thumb is it doesn’t matter how many people see their content, if they’re not your audience, then it’s practically useless. Your high impression count does not matter if your reach is low. Instead of trying to do it organically, try using Facebook’s boosted posts and advertising to not only increase your reach but also ensure you are getting your message in front of the right people at the right time. It’s much more beneficial to dominate your niche pond than to swim endlessly in an ocean leading to nowhere.

 

4.    Relying Strictly On a Text-Based SEO Strategy

People are multi-dimensional. It’s time for your marketing strategy to be the same way. Today’s consumers are all about multimedia; people want videos, images, and audio. They want options. It’s important to think about how your message can be delivered effectively to your consumers in all angels. Short video format was a big marketing trend in 2017. In 2016, video marketing was on the rise but once marketers saw that people weren’t listening to the audio, they started captioning every piece of video content and the format took off. Everything is revolved around consumer behavior; therefore, it’s important to be considerate of all forms of media people consume. Just optimizing the text on your website is not enough; it’s time to optimize your video, images, and audio files for searchers. By doing this, you are optimizing your messages in all formats that the users are searching for.

 

Our closing message: Treat your customers, patients, and clients like the unique individuals they are. Be open to new ideas. And most of all, don't be afraid to challenge yourself.

 
Increase Your Reach with Google Posts!

Are you using the Google My Business (GMB) platform for your business? Google My Business just rolled out Google Posts for small businesses. Google Posts allow businesses to create posts under their business listing. This gives business owners control over the information that first appears to customers in search and map results.

Promotion

This tool is best used to promote events, discounts, or new additions to your business. Google Posts is a low time investment with the potential for high returns (leads). This makes it a great addition to your business’ social media and helps to engage potential customers organically.

Free Lead Generation

With the addition of call to action buttons like “Learn More”, “Get Offer”, or “Sign Up”, you can think of this as FREE lead generation advertising. How cool is that?

Here’s how to get started:

  1.  Make sure you’ve created a GMB account. If you haven’t, click here
  2.  Log in to your GMB account and navigate to the “Posts” tab on the left side menu.
  3. Once there you have the option to upload promotional photos, write posts, and insert your one-click call to action.

Check out these examples!