Need for Speed
In the latest SEO updates; Google has favored websites that have a quicker load-time than its competitors. Breaking down each pages contents into its algorithm; Google ranks sites with optimized content considerably higher than outdated websites. Issues at hand include Lose redirects, lagging server response times, and unoptimized images. Using Accelerated Mobile Pages (AMP) increase user-engagement and overall site performance.
Google holds user-experience as a top priority within its service objectives:
Chrome-User Experience Reports are used as a universal metric for website rankings.
Lighthouse- is used to automate web-page quality within Googles organization.
Page-Speed Insights- Analyzes your web page content and makes suggestions for its improvement.
In addition to these tools for measuring UX; Your sites security and hosting settings play a big roll in your SERP rankings. Do not let a poorly designed website hinder your digital outreach. At Deluge Digital Marketing, we make sure your site is optimized to the fullest extent. We additionally identify a content strategy that keeps your pages active and boosts your user-engagement.
Source: Jamie Pitman