Salem Orthodontics needed a digital upgrade. Salem’s website was unresponsive on mobile and bogged down with misleading business info that they had no control over. They had tried to implement Social Media in the past, but had unknowingly created duplicate accounts and had no access to those either. They knew that they had a great practice but needed a digital image to match.
We designed a completely new website that was up-to-date with SEO, fully functional, and mobile-friendly for their client onboarding processes. We made sure that the site was compatible for booking with all four locations and implemented their industry’s most relevant keywords to boost them toward the top of searches.
Our proprietary review system fed positive client reviews into all four of their Google listings, bringing an abundance of new clients through the doors.
New Image Dental
New Image Dentistry & Orthodontics was not happy with their past digital efforts. The company they had been using was delivering analytics but was not tying these numbers to any verified sales. New Image knew that the reporting was a start but weren’t quite sure how they could convert the information into hard prospects and closed sales. We had a solution.
We initiated their campaign by optimizing user feedback by plugging immediate content into their most relevant review platforms. They were at the top of their local searches within 2 months.
Next we established service promos for a PPC Google Adwords campaign. We set up A/B testing that was specific to Implant and Denture services. We created a set of customized landing pages that promoted our client’s values, testimonials, and benefits of each promoted service. The pages connected our client with each prospect’s key contact info for follow-up and booking.
Children’s Dental Specialists
Children’s Dental Specialists (CDS) was in desperate need of some digital TLC. They had an outdated website and no gauge on their externalized CRM feedback. They knew that they wanted to be understood and accessible, but weren’t quite sure where to start. Feeling discouraged and let down by various marketing attempts in the past, they contacted us to see if they could get turnaround in their digital content.
We helped them design a social media campaign that brought confidence to their business and gained recognition by their target audience. The social media campaign brought immediate recognition to their business culture, services, and seasonal promotions. They tripled their following and gained a vast amount of new impressions through customized social media posts and engaging seasonal promotions.