Deluge Digital Marketing

FAQ

How long does it take for my business to look stellar?

There is never an end to what we do when it comes to helping you look stellar. You can never look "too good" nor can you ever stop providing real time content. Ideally, content comes from those that speak the loudest to your potential customers or patients. Reviews, reputation and social media are the new "word of mouth." How long it takes to look stellar depends on YOU, your business, your team and your industry, just to name a few.

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Tamela Cantor
Aren't Google reviews all that matter to my business?

Absolutely not. While google may be the biggest and most obvious site for reviews, getting as many business mentions and positive reviews as you can on as many sites as possible is critical to dominating your market. As important as a high Google star rating is, is isn’t enough to just focus on Google reviews.

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Tamela Cantor
Should I use Google Adwords for marketing?

Google Adwords is like the Yellowpages of the digital world. It is super flexible, customizable, cost effective, (no minimum investment), and you can tailor it to fit your budget, especially if your campaigns are set up well. Plus, you have access to analytics that really help build your business and ad campaign by showing you exactly what people are searching for.

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Tamela Cantor
Do I need a large budget for Facebook Ads?

If you are strategic with your ads and have good copyrighting, then you do not need a large ad budget. Additionally, you can do split tests and tiered ad campaigns which can help determine what aspects of your ad are performing the best as well as help you reach niche markets and ideal customers.

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Tamela Cantor
Are paid ads necessary?

Paid ads are becoming more and more necessary as entities such as search engines, Facebook/Instagram and YouTube rely on them more. The reach you can attain with paid ads is much larger than what you may already have with social media and SEO. Pay-Per-Click ads target specific ideal clients, products and services, reaching further out than your local listings can, as well as giving you more trackable data and website traffic.

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Tamela Cantor
Why do I need to fix my business citations?

When your citations are messy and don't match correctly it takes your potential customers much longer to find you, and they may be distracted by a shiny competitor along the way. Search engines like Google will also place your business lower on the page if your citations on various websites don’t match, which means many potential customers won’t see you at all.

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Tamela Cantor
I have a lot of reviews, how many do I actually need?

We like to shoot for double your nearest competitor to start with then we move to how many mentions of your business we can get out there so no matter how someone finds your business, they only see rave reviews. We want to spread the reviews as far as we can so it helps your visibility online and turns prospects into buyers quickly. Any review over 90 days old online is ancient history!

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Tamela Cantor
How important is having a Secure Site?

Encryption and security are one of the most important pieces of a website. Encryption protects your customers from eavesdroppers online and protects their privacy when entering personal information or payment information on your site. Even if you are not collecting any information on your site, airtight security helps your search rankings as well, as Google and other search engines will ‘trust’ your site more and more readily send users your way. If your website is not secure then hackers can even use strategies like cross-site scripting (XSS) attacks to steal information your visitors may enter on other websites. Involvement in any data breach is a nightmare for a company, and we can help you protect yourself from any potential security breaches.

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Tamela Cantor